Years
Experience
Working
I am a
Digital
Marketing Expert,
specialized in
Email Marketing
Expert SEO Solutions Driving Sustainable Growth
I am a Digital Marketing Expert, specialized in SEO with over 10 years of hands-on experience in optimizing websites for search engines and driving organic traffic growth. Proven track record of implementing successful SEO strategies and achieving top rankings in competitive industries. Adept at staying updated with the latest SEO trends, tools, and technologies.
10
- Powerful software & tools
- Training platform
- Knowledge Library
WHAT Service I OFFER
I help you build, grow, and present your business in a way that actually gets you results.
01
DIGITAL MARKETING
I help you get real reach, not just views. From social media strategy to paid ads and content campaigns, I plan and run marketing that builds your brand, attracts the right people, and drives conversion.
02
SEO & CONTENT WRITING
I write SEO-focused content that helps you rank higher, get organic traffic, and answer what your audience is actually searching for. I handle keyword research, blog/content writing, and on-page SEO updates.
03
UI/UX DESIGN
I create user-centered designs that are clean, modern, and easy to use. My
focus is simple navigation, clear messaging, and a smooth experience so
visitors stay longer and take action.
04
CONSULTANCY
Not sure what to build next or why things aren’t performing? I give honest, practical guidance on branding, website improvements, marketing strategy, and growth so you know exactly where to move next.
I Work For Brands And Show Creativity
- Skills
- Experience
- Creativity
Merkle Senior SEO & Paid Media Expert (2022 – Present)
Merkle is a data-driven customer experience and performance marketing agency that unifies identity, analytics, SEO, and paid media to drive enterprise growth.
Responsibilities:
- Build and execute full-funnel search strategy (organic + paid) aligned to quarterly revenue targets and MER/ROAS guardrails.
- Lead technical SEO at scale: crawl budget & indexation, CWV remediation, JS/SSR rendering, structured data.
- Architect and manage Google Ads & Microsoft Ads (Search, Shopping/PMax, YouTube, Remarketing); own pacing, bid strategies (tROAS/tCPA), budget reallocations, and brand-safety.
- Stand up feed ops (GMC, GTIN/title normalization, supplemental feeds) and audience frameworks (first-party lists, affinity, in-market, RLSA).
- Implement GA4 event models and server-side GTM; connect to BigQuery for multi-touch & offline (MQL/SQL/Won) conversion imports and build executive Looker Studio dashboards / lead QBRs to validate incrementality and margin health.
- Run ongoing CRO: LP testing (copy/UX), form-friction removal, heatmap/session replay analysis, funnel diagnostics.
- Manage a pod of SEO/PPC specialists; write SOPs, establish experiment backlogs, and enforce data-quality SLAs.
- Collaborate with product/engineering on roadmaps & migrations; de-risk launches (staging audits, redirects, hreflang, canonicals).
Digital Marketing Specialist (2018 – 2022)
Performics is a performance marketing agency that pioneers search, content, and commerce solutions to deliver measurable results for enterprise clients.
Responsibilities:
- Translate business goals into keyword → intent → page-type maps; ship on-page optimizations, internal linking, and content briefs.
- Execute technical audits (sitemaps, robots, crawl traps), schema deployment, image/JS optimization, and thin/duplicate content clean-ups.
- Plan and optimize Search/Shopping/DSA; structure accounts (SKAG/intent clusters), build RSA/extension frameworks, and manage geo/budget splits.
- Establish negative keyword governance, build n-gram mining workflows, and maintain Brand vs Non-Brand separation.
- Deploy call tracking and offline conversions; connect CRM stages (MQL/SQL/Won) to Ads for value-based bidding.
- Produce weekly scorecards (CPL/CPA, CVR, CTR, QS, Impression Share, LTV:CAC); maintain testing cadence (ads, audiences, LPs).
- Coordinate with dev/design for template changes; write tickets, acceptance criteria, and QA checklists.
SEO & PPC Strategist (2015 – 2018)
Wpromote is an independent digital marketing agency that blends SEO, paid media, and lifecycle marketing to accelerate profitable growth for leading brands.
Responsibilities:
- Perform site audits, fix on-page SEO (titles/meta, headings, schema, internal links), and maintain local SEO (GBP, citations, NAP consistency).
- Launch and manage small-to-mid budgets on Google Ads (Search/Remarketing); write ad copy, set up extensions, and monitor SQRs.
- Create basic dashboards and UTM governance; ensure consistent tracking across forms, chats, and calls.
- Partner with design to improve landing pages (speed, hierarchy, social proof) and test forms (fields, validation, error UX).
- Support content operations: keyword research, briefs, editorial calendars, and interlinking for topic clusters.
Global Clients
Since
2015
Shane has been instrumental in refining our SEO strategy. His thorough analysis, innovative approach, and data-driven strategies have significantly boosted our website’s visibility and user engagement. Shane’s dedication to delivering outstanding results, combined with his proactive and solution-oriented mindset, makes him an invaluable partner in the digital marketing space.
Rentvine
Working with Shane has been a game-changer for our SEO efforts. His expertise has resulted in measurable improvements in our search rankings and organic traffic. Shane’s professionalism, strategic insight, and ability to tailor solutions to our specific needs have been invaluable to ThriveWorks. For anyone seeking top-notch SEO services, Shane is the go-to expert.
Home Town
Contact
Get in touch and I’ll start the ball rolling.
Get in touch
I’m thrilled to connect and create something remarkable together. shane@shanehesson.com